Knowing Your Audience & Target Market
 

The first thing that you need when you launch a website – just as you would need when you launch a shop in the real world – is a product. Once you have a product, you would need to have a target audience.

When you plan your business, you should find out who are the people who are most likely to buy your product. Target audience is those people who you need to attract to your website because they are most likely to make a purchase. For example, if you are selling balloons your target audience would be young mothers and maybe teenagers who love to party. In order to get the highest ROI (returns on investment) it is as important that you know who your target audience is as how to find and attract it.

How do you find that target audience? In the real world a market research study would serve the purpose. In the virtual world this research takes different names, but is more or less the same.

1. What the search engines tell you – organic search or the search through SERPs (search engine result pages) is the source of the majority traffic to any website. This means you would need a high ranking for your website if you want to attract the most of your target audience. How do you do that? Use a popular search engine like the Google for example, and look up how your website fares with pertaining keywords. Do you get millions of results for that type of keyword or is it in thousands? Find keywords that have the least results so you have the least possible competition. When you do so, you would be able get better ranking and you could hope to capture high volume of that target audience.

2. Choose your keywords carefully – the all powerful factor in bringing in target audience is the keyword tool. You would need to find out how many times the keywords you choose are being searched on the Net. The higher the number, the more chances you have to be discovered by those people who are interested in your product. The best way is to find a leading niche and then create a sub-niche for yourself where you sharpen the focus. The sharper that focus is, the more targeted would be your audience, the higher would be the chances of conversion.

3. Attracting targeted audience is not limited to online – while the Internet is your greatest medium for attracting your audience, it is not limited to its boundaries. Go offline with your quest for best results. Put your website on your visiting cards, your stationery, your greeting cards, etc. Advertise through television, newspapers, and all other medium which is related to your field. For example, if it is regarding students, you could advertise on the cover of notebooks; if it is pertaining to young mothers you could advertise on the magazines pertaining to this bracket, etc.
 

Back to Main Page