Is it Time to Re-design Your Website?
 

Re-designing is a serious issue with a website. This could be help or harm your ranking, it could affect your ROI (return over investment), it can affect your navigation-ability, usability and so on. Hence, you need to pay close attention about the reasons and the time when you need to redesign your website and only when you think this has to be done at any cost, should you go for it.

The Best Time to Redesign Would Depend On the Reasons by Which It Is Dictated

1. Loosing money – if you find that you are loosing money, you need to look carefully where you might have gone wrong. This would not mean only the design but all other aspects regarding your website, such as ranking, attracting targeted traffic, prices of your product, and so on. When you are loosing money, it is a good time to stand back and take a hard look at the designing of your website – and redesign it.

2. Changing of format – is your website an informative site which needs to be changed into an order on-line site? Then this is a valid reason to redesign. This would offer more convenience to your customers who would be inclined to increase their business with you.

3. Adding value – many times the feedback would tell you what the major flaws with your website are. You need to go through the feedbacks regularly and analyze where and how you would be able to improve on it. This is a very valid reason to redesign your website and any time you feel that you can add value to the website – it a good reason and time to redesign.

4. Marketing strategy – if you have started with a marketing strategy that is giving lukewarm results and you have worked out a better one, which requires redesigning of the website for different reasons, such as – better navigability, faster loading, improved graphics, faster check out time, and so on - then this is a good time (and reason) to redesign your website.

5. Looks of the website – maybe when you started out you were an amateur who just had the basics mastered. Now you have a lot of experience and you find that your website looks pathetically inadequate. You feel that better looks would result in a stickier website whereby you could enjoy a higher a ROI. If this is so, this is again a good time for redesigning.

When you plan redesigning you should keep in mind that the results could go either way. Hence, you should be extremely careful when you go for this exercise as it involves a greater effort to redesign than to design a website and unless you do well in the first attempt, you would have to keep tweaking it to bring in the "right" look to it. The timing is just as critical as the reasons for which you are planning the change. Take action only when you are assured that there is no better way out.
 

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